Challenges and objective
- SDA Bocconi sought to strengthen its brand presence across Europe and attract a larger pool of highly qualified candidates to its full-time MBA program. They aimed to connect with ambitious professionals who matched its standards of excellence and international outlook.
- A key strategic priority was to enhance classroom diversity — in nationality, industry, and professional background — to create a richer learning environment and reflect the global nature of modern business leadership.
Solution implemented
- Strategic Partnership & Brand Visibility Since 2021, SDA Bocconi and Nova have built a long-term partnership focused on strengthening visibility and brand positioning. Through sponsorship of the Nova 111 Pro List (Italy), Bocconi gained exposure to Italy’s top professionals, achieving over 5 million views on social media and reinforcing its reputation as a leader in higher education.
- Community Engagement & Events Together, Bocconi and Nova organize two flagship events each year — one open to the Nova community and another exclusive session with the 111 List winners. These events create meaningful touchpoints between Bocconi and high-potential professionals, fostering authentic engagement and dialogue.
- Access & Opportunities for Nova Members Bocconi provides exclusive benefits for Nova members, including a 50% tuition scholarship for top-performing candidates admitted to the MBA program and fast-track admissions support with personalized counseling throughout the application process.
Results
- 11 Enrollments since 2023
- +300 Novas registered interest for Bocconi’s MBA
