Challenges and objective
- REYL & Cie., a Swiss private bank based in Geneva, is launching an innovative service, Alpian, for which it wanted to attract digital talent from all over Europe.
- With no brand recognition and a very traditional business model, Reyl & Cie had to position itself as a disruptive player among the best talent of Europe to attract them to the project.
- Hire 6 leaders for its new team, all with previous digital experience ranging from User Acquisition to Artificial Intelligence including Business Analysts and more.
- Position the project as the next big disruption in the Private Banking sector.
Solution implemented
Developed an off-line and on-line employer branding strategy across Europe, designed to attract the targeted talent profiles:
- Run ad-hoc events in 3 European cities Stockholm, Barcelona, London) where the top management could meet and build relationships with pre-selected and pre-matched talent audiences
- Run a parallel headhunting effort at European scale via referral recruitment
Results
Higher employer desirability in the targeted talent segment
- 3 #Hires in 2 months of activities
- +45 Top Talent met by Alpian and built valuable connections
