IE University attracts purpose-driven talent through the Nova 111 List
IE University partnered with Nova as an official sponsor of the Nova 111 List to strengthen its connection to Spain’s top young talent. The initiative reinforces IE’s brand as a leader in excellence, innovation, and diversity. The partnership creates mutual value, offering IE visibility among high-impact individuals and giving Nova 111 winners access to one of the world’s top academic institutions.
Challenges and objective
- Brand alignment with excellence: Strengthen IE’s positioning as a home for the best talent in Spain and globally.
- Access to elite talent: Connect with highly ambitious individuals who could be ideal candidates for IE’s master’s programs or executive education.
- Diversity as a core value: Engage with a community of individuals from varied backgrounds who reflect the institution’s commitment to inclusion and global perspectives.
- Mutual value creation: Build a partnership where both sides gain visibility and impact through a shared mission.
Solution implemented
- IE joined as an official partner of the Nova 111 List, a program recognizing and accelerating the 111 most promising talents in Spain.
- This collaboration allowed IE to associate its brand with high-performance individuals, reinforcing its identity as a hub of excellence.
- Gained exclusive access to a diverse and high-potential talent pool, with the potential to attract future students or ambassadors.
- Fostered a mutually enriching partnership rooted in shared values: impact, talent, and innovation.
Results
- 1 Nova 111 List
- 111 Top Talent Professionals
“The Nova 111 List brings together people with excellent, diverse profiles—those who want to make a difference, just like we do at IE. It’s a two-way value exchange, where both IE and Nova amplify each other’s mission.”
Andrea Flores · Director of Global Recruitment at IE University
