Challenges and objective
- Brand alignment with excellence: Strengthen IE’s positioning as a home for the best talent in Spain and globally.
- Access to elite talent: Connect with highly ambitious individuals who could be ideal candidates for IE’s master’s programs or executive education.
- Diversity as a core value: Engage with a community of individuals from varied backgrounds who reflect the institution’s commitment to inclusion and global perspectives.
- Mutual value creation: Build a partnership where both sides gain visibility and impact through a shared mission.
Solution implemented
- IE joined as an official partner of the Nova 111 List, a program recognizing and accelerating the 111 most promising talents in Spain.
- This collaboration allowed IE to associate its brand with high-performance individuals, reinforcing its identity as a hub of excellence.
- Gained exclusive access to a diverse and high-potential talent pool, with the potential to attract future students or ambassadors.
- Fostered a mutually enriching partnership rooted in shared values: impact, talent, and innovation.
Results
- 1 Nova 111 List
- 111 Top Talent Professionals
“The Nova 111 List brings together people with excellent, diverse profiles—those who want to make a difference, just like we do at IE. It’s a two-way value exchange, where both IE and Nova amplify each other’s mission.”
Andrea Flores · Director of Global Recruitment at IE University
