Challenges and objective
- Auto1 needed to target new talent profiles as one of their main objectives was to grow in the Spanish market in a short time period
- One of the main concerns was how to hire top talent in a non-attractive industry, such as the second-hand car market
- They had a small time frame of 6 months, in order to attract 4 Project Managers and 2 Team Leaders
Solution implemented
Developed an off-line and on-line repositioning strategy to start appealing to the targeted talent:
- Assigned a dedicated Project Manager to carry the ideal approach to objectives
- Posted a publication on Nova Connect to promote brand awareness and positioning
- Targeted campaigns to a pre-matched talent audience from the network
- Extensive search involving Nova Network, referrals and other talent pools
Results
Attracted desired top talent under a time constraint
- 6/6 Top talent hired in 6 months
- 13 Average # of days to receive interviewed candidates
