Challenges and objective
- Role complexity: Needed a CMO to lead marketing across three different companies in the health sector (fitness, nutrition, supplements).
- High expectations: Required someone with both strategic vision and strong execution skills.
- Team leadership: The ideal candidate had to be capable of building and managing teams, while also improving and scaling processes.
- Business integration: Sought a marketing leader deeply connected to product and business, with the autonomy to drive initiatives without heavy dependence.
- Hard-to-find profile: Previous internal efforts to find the right person were unsuccessful and time-consuming.
Solution implemented
- Deep alignment workshop to understand Entrena Virtual’s business model, needs, and company culture.
- Tailored candidate search focused on high-caliber marketers with startup and scale-up experience.
- Delivered a shortlist of top-tier, fully qualified candidates—all of whom were interview-worthy.
- Time-to-hire under one month, dramatically accelerating the process compared to internal efforts.
- Successful placement of a high-impact CMO now leading and scaling the marketing strategy across all business units.
Results
- 1 Strategic Hire
- 30 Days
“We found someone perfectly aligned with what we were looking for—something that had felt impossible on our own. Every profile we saw was worth interviewing, which allowed us to move fast and make a confident decision.”
Lorena De la Balsa · Senior Marketing Manager
