Challenges and objective
- In 2014 Nordea was described (by themselves within the group) as “a dinosaur” when it comes to their tech & IT department
- Nordea was considered a top employer in the Nordic region by talent profiles who had a banking and a traditional business background
- Was not meeting enough quality tech & IT profiles in person
- Was not seen as an agile employer among themselves and especially within their Tech & IT department
Solution implemented
Developed an off-line and on-line repositioning strategy to start appealing to the targeted tech talent:
- Participated in the Nova Summit (Forum earlier) together with other top employers so to leverage
- Participated in a Nova Tech night with attractive tech employers so to leverage their attractiveness toward the targeted segment, driving candidates to personal meetings “off-event”.
- Participated twice at Nova Pro Forum (meeting professionals) & twice at Nova Forum (meeting students) - Nordea was transparent and humble about their challenges, which the Novas loved
- Created an online company page and communication strategy on the leading top talent network in the Nordic region
- Hosted a Nordea exclusive Session centred around a tech related challenge
Results
Higher employer desirability in the targeted talent segment
- 6 Tech profiles recruited from events
- 84% Improved their perception of Nordea as an Employer
“Nova helped us re-brand the company towards top-performing tech talent. They enable you to attract and hire the right top talent by understanding them and building relationships.”
Emil Adén · Former Global Employer Branding Director
